Have you recently upgraded to Cisco Phones? If you have, your company has an opportunity to use one of the special features of your Cisco phones to sound more professional and increase business.
Increase productivity of your Cisco Phones
One of the little known features of your new Cisco Phones is the ability to offer your callers custom recorded messages on hold. These marketing messages replace out dated music on hold with information that will give your callers information you want them to have, and that they’ll appreciate hearing. Implementing a quality messages on hold program on your new Cisco service is easy, and can be accomplished in just days. Unlike the standard “canned” music or generic messages on hold that annoy your callers, when you coordinate your hold messages with your current marketing campaign, they’ll deliver the right information to the right people at the right time.
There’s a customer on your Cisco System
When your phone rings, your customers are calling you. Your VoIP phones are highly advanced technology with more features than ever, but don’t lose sight of your goals: technology, apps and complex features are nice, but your Cisco phones are supposed to be a marketing tool that makes it easier for you to keep in contact with your customer. Unlike inexpensive Guerilla marketing tactics, investing in Cisco phones probably means that you’re both successful, and have a marketing plan for future success. Many businesses devote most (up to 96%, according to some research) of their marketing budget trying to attract new customers, but fail to convert the sale when the customer is ready to buy. Simply using Informer Messages on hold to start the conversations that lead to sales is an inexpensive way to improve your conversion rate.
Your On Hold Script
Successful on hold messages start with using a well thought out marketing strategy for your on hold script. The most effective on hold script uses customer “hot buttons” to capture your customer’s attention, and follows by educating your caller about how you can help solve their problem. When coordinated with your overall marketing plan, and keeping your on hold script consistent with your current advertising, Informer Messages on hold can make Cisco your newest marketing tool. You can get specific details in a Free 15-minute strategy session, by calling 212-355-6980 in New York, 203-655-3920 in Connecticut, or 800-862-8896 Nationwide. Or visit www.informermessages.com for more information.