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The best advertising accomplishes one simple goal: give the right people the right information at the right time.  Does your advertising do this?  Yes.  An on hold script. Think about it: when your phone rings, … Read more

Concept Marketing A manufacturer in New Jersey just called me to talk about how he works with his clients, and explained “Concept Marketing” (or conceptual marketing).  His product line is expensive.  His clients have to … Read more

Picture this: New York City might be the most competitive retail city in the United States.  In spite of this Cameraland NY (www.cameralandny.com) survives, and thrives.  CameraLand has been a long time presence on Manhattan’s … Read more