Effective Marketing for podiatrists can be an overlooked part of your professional practice, but the American Academy of Podiatric Practice Management (AAPPM) has published reports that show that marketing for podiatrists can be both affordable … Read more
What marketing language do you speak? Do you sound like your customers? Or are the words you pick filled with jargon, industry terms, and technical words? Most business people don’t hear what they say…but their … Read more
There’s a saying in marketing and advertising that “To Be Terrific You’ve Got to Be Specific.” If you think about the advertisements that you’ve been attracted to, you’ll see that it’s true. The more you … Read more