There’s a saying in marketing and advertising that “To Be Terrific You’ve Got to Be Specific.” If you think about the advertisements that you’ve been attracted to, you’ll see that it’s true. The more you … Read more
Have you ever asked yourself “Why don’t they buy from me?” Let’s take a quick look and see if we can figure it out. It all starts with “marketing.” Marketing, according to the American Marketing … Read more
Looking for ways of improving customer service? Research shows that improving customer service gives companies the “biggest bang for the buck” as compared with virtually any other investment in marketing. Improving Customer Service starts with … Read more