Testimonials are the best advertising
September 17, 2010 If you say something good about yourself, it’s bragging. If someone else says it, it’s got to be true. Consumers want to know what they’re buying before they buy it. They want … Read more
Selling
Building on Success
September 16, 2010 Testimonials. They actually serve a double purpose. Everyone knows they’re a great advertisement. But they’re also a barometer of customer satisfaction. When you want to ask for a testimonial ask a few … Read more
Make Lemonade
September 15, 2010 They say that when life gives you lemons, make lemonade. Every week I contact my clients to help them sell more on every call. This week I asked one client: “What’s the … Read more