There are a few common on hold script mistakes that can weaken your on hold messages. Luckily on hold script problems are easy to fix. Don’t forget to focus on the customer. Merchandising pro Stew Leonard … Read more
Your advertising has a job: to get your prospect’s attention, tell them about how you can help them, and make an offer that gets a response. We call that the “GTO” formula. There’s something that … Read more
A new contact at a long time client emailed me about updating their old messages on hold script. Most messages on hold scripts just throw in the same old stuff: your company name, an apology … Read more