Value: Let it show
Do you offer value? Show them the value. Your customers don’t want features. They want value. So start with benefits. My 9-year old daughter’s entire class is excited about the new water fountain at their … Read more
Sales
Testimonials are the best advertising
September 17, 2010 If you say something good about yourself, it’s bragging. If someone else says it, it’s got to be true. Consumers want to know what they’re buying before they buy it. They want … Read more
Building on Success
September 16, 2010 Testimonials. They actually serve a double purpose. Everyone knows they’re a great advertisement. But they’re also a barometer of customer satisfaction. When you want to ask for a testimonial ask a few … Read more