Do you know the most effective “add on sales” technique every devised? It’s been used on you, and was probably successful. You hear it every time you walk into McDonald’s. After you’ve finished placing your … Read more
What to put on a business card Trying to start a business? Do you want to sell more? One of the first challenges in selling is “what to put on a business card”. Most … Read more
IT Marketing: what are your customers’ hot buttons? Experience shows that “IT Marketing” using hold messages that focuses on their customer’s hot buttons gets the best response. Most hold messages start from the wrong direction: what the … Read more