September 21, 2010 Retail Industry News has an interesting article this week about how business can draw parallels from, of all places, politics. Author Michael Sansolo tells a story about a politician being interviewed on … Read more
September 17, 2010 If you say something good about yourself, it’s bragging. If someone else says it, it’s got to be true. Consumers want to know what they’re buying before they buy it. They want … Read more
September 16, 2010 Testimonials. They actually serve a double purpose. Everyone knows they’re a great advertisement. But they’re also a barometer of customer satisfaction. When you want to ask for a testimonial ask a few … Read more