What’s your USP (Unique Selling Proposition)? If consumers can’t tell if you’re different from your competition, they have no good reason to choose you over your competition. What’s a USP? The USP or Unique Selling … Read more
What to put on a business card Trying to start a business? Do you want to sell more? One of the first challenges in selling is “what to put on a business card”. Most … Read more
IT Marketing: what are your customers’ hot buttons? Experience shows that “IT Marketing” using hold messages that focuses on their customer’s hot buttons gets the best response. Most hold messages start from the wrong direction: what the … Read more