Hot Button Marketing makes your job easier. Marketing’s job is simple, whether you’re broadcasting a nationwide TV commercial, regional print ads, direct mail, or messages on hold. It can be summed up as: G: get … Read more
Marketing a pharmacy in the age of increasing competition by “big box” pharmacy corporations is tougher than ever. The challenge is that pharmacy chains can move into a neighborhood and eat away at the “neighborhood … Read more
What’s your USP (Unique Selling Proposition)? If consumers can’t tell if you’re different from your competition, they have no good reason to choose you over your competition. What’s a USP? The USP or Unique Selling … Read more