Marketing for physical therapists takes on increasing importance when the critical mass of physical therapy practices gets tipped, and supply exceeds demand. Whether it’s a local therapist who opens their own new practice, or an … Read more
A Danbury CT orthodontic practice (that had a second location in Southbury CT) was ready for a new orthodontic marketing idea…or two. The thriving practice was going through changes: the founding partner was retiring, and … Read more
What is a hot button ? In marketing, a hot button is the idea that is most important to your customer or prospect. It’s “the thing that keeps your customer up at night.” It’s the … Read more