I was lucky enough to attend the recent Connecticut Dental Association 2016 Charter Oak Dental Meeting at Mohegan Sun Conference Center (Uncasville, CT) last week. The venue was spectacular. The Connecticut Dental Association members were … Read more
Have you tried to use USP marketing? USP Marketing uses your “Unique Selling Proposition”: the description of what you do that helps you stand out from the competition, shows your customers what makes you different, … Read more
Websites for dentists have one purpose: to get your phone to ring. In his book “The 7 Habits of Highly Effective People” Steven Covey’s second habit drives it home: “Begin with the end in mind.” … Read more