The customer journey could be the most important concept in sales, and the most overlooked. Failure to understand it results in lost sales…and no idea why they were lost. Here’s a “crash course” in the … Read more
End of Season Sales are popular in Connecticut this month. Yesterday was the first day of Spring, and it seems like every business in the area has an “End of Winter” sale in progress. But … Read more
Recurring customers are every Connecticut business’s dream. You win them over just once, and then you’ve got a loyal customer for life…a reliable income stream. The recurring customer, especially these days, is just that: a … Read more