When it comes to growing your business in Connecticut, your marketing strategy usually revolves around one of two key goals: attracting new clients or selling more to your existing ones. While both objectives are vital, … Read more
You’ve got competitors everywhere you look. So why should a customer choose you, and not one of them? It’s more than trying to be different—it’s about being perceived as different. Perceived differentiation is the unique … Read more
Marketing in Connecticut without a clear target is like throwing darts in the dark—you might hit the mark occasionally, but its more luck than strategy. Target marketing is essential for effective marketing. Here’s how to … Read more