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Marketing

Sound Branding: The Neglected Part of Branding in Connecticut

April 22, 2025April 21, 2025 by Casey Hart

In Connecticut companies pour resources into every aspect of visual identity—carefully chosen colors, meticulously designed logos, and memorable business cards. Yet, there’s one critical component that often goes unnoticed: sound branding. While every brand in … Read more

Patient Loyalty in Urgent Care: Are You Doing Enough?

April 1, 2025 by Casey Hart

According to the Journal of Urgent Care Medicine (JUCM), the success of an urgent care center depends on building Patient Loyalty in Urgent Care—getting patients to return for future visits. Yet, most urgent cares only … Read more

Attracting New Clients vs. Selling More to Existing Ones

February 17, 2025 by Casey Hart

When it comes to growing your business in Connecticut, your marketing strategy usually revolves around one of two key goals: attracting new clients or selling more to your existing ones. While both objectives are vital, … Read more

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