Value

Value: Let it show

Do you offer value? Show them the value.  Your customers don’t want features.  They want value. So start with benefits.  My 9-year old daughter’s entire class is excited about the new water fountain at their … Read more

Asking Questions…

July 26, 2010a Asking Questions… Questions are differentiators.  Your job is to help you client make the right decision: to choose you to work with.  How can you do it?  It starts with asking the … Read more