IT Marketing: what are your customers’ hot buttons? Experience shows that “IT Marketing” using hold messages that focuses on their customer’s hot buttons gets the best response. Most hold messages start from the wrong direction: what the … Read more
For better or worse, American businesses everywhere are copy cats. Just look at the junk mail postcards you get, or many websites, or newspaper advertising. And every hold message. Every dentist, chiropractor or radiology center. … Read more
I made a phone call today, and was asked to wait on hold. I had to wait for about 30 seconds. The company I called had advertising playing on hold. The on hold message that I heard … Read more