Advertising Doesn’t Work…Unless it reaches the right people. Think about your “target” audience. Are you most likely to reach them in a national magazine? The local newspaper? The local “shock jock” morning radio program? Or are they … Read more
I just spoke with someone with a 100 year old business. He explained to me that I didn’t understand the way his industry worked. In his industry, you don’t use marketing, you use long time … Read more
September 21, 2010 Retail Industry News has an interesting article this week about how business can draw parallels from, of all places, politics. Author Michael Sansolo tells a story about a politician being interviewed on … Read more