That Was Then. This Is Now.
I just spoke with someone with a 100 year old business. He explained to me that I didn’t understand the way his industry worked. In his industry, you don’t use marketing, you use long time … Read more
Advertising
Business is like Politics
September 21, 2010 Retail Industry News has an interesting article this week about how business can draw parallels from, of all places, politics. Author Michael Sansolo tells a story about a politician being interviewed on … Read more
Testimonials are the best advertising
September 17, 2010 If you say something good about yourself, it’s bragging. If someone else says it, it’s got to be true. Consumers want to know what they’re buying before they buy it. They want … Read more