This is the second part of a three-part discussion. For the first article on Testimonial Ads, click here. The toughest part of Testimonial advertising…is getting the testimonials. You can provide great service and great products, … Read more
If you say it yourself, you’re bragging. If someone else says it, it must be true. That’s why testimonial advertising works. It’s much more convincing when a customer is willing to tell others about how … Read more
Most Advertising for small business usually ends up sounding like everybody else’s. That’s because everybody wants to advertise like “the big guys.” They’re successful, right? Maybe. But it may not be their cliché advertising that’s … Read more