For better or worse, American businesses everywhere are copy cats. Just look at the junk mail postcards you get, or many websites, or newspaper advertising. And every hold message. Every dentist, chiropractor or radiology center. … Read more
I made a phone call today, and was asked to wait on hold. I had to wait for about 30 seconds. The company I called had advertising playing on hold. The on hold message that I heard … Read more
Advertising Doesn’t Work…Unless it reaches the right people. Think about your “target” audience. Are you most likely to reach them in a national magazine? The local newspaper? The local “shock jock” morning radio program? Or are they … Read more