September 21, 2010
Retail Industry News has an interesting article this week about how business can draw parallels from, of all places, politics. Author Michael Sansolo tells a story about a politician being interviewed on The Daily Show to ask “whether real humans would get your message”. It applies to both politics and your marketing message. Read more at http://www.symphonyiri.com/portals/0/articlePdfs/9-17-10.pdf
