Business Growth isn’t as difficult as it looks…if you focus your efforts in the right place. If growing your business is hard, it may be time to take a look at what you’ve been doing.
Business Growth Made Easier
There’s a marketing guru who says that are only three ways to increase sales:
1. Find more customers
2. Increase your average sale
3. Sell to each customer more often
Click here to learn more about the 3 ways to increase sales
Most of us concentrate on the first way. Unfortunately, that’s the hardest way.
Attracting more customers is tough. Every business pours their resources into trying to find them. They use TV and Radio advertising, Websites and Email Blasts, Social Media, and old fashioned Junk Mail. They hire highly paid sales forces. They do the same things now that they did last year, even though it probably didn’t work. Albert Einstein supposed said that “Insanity is doing the same thing again and again and expecting a different result. So what can you do?
Examine your business and you’ll see that most of your business comes from repeat customers. They like you and what you have to offer. They bought from you before, and will probably buy from you again. So why not make it easy for them? Remind them about what makes you special. Educate them about new ways (“Got milk?”) that you can help them. Give them reasons to buy more each time they buy from you (with ideas like volume discounts and “Buy one get one” offers) And show them how you’re different from your competition.
Get a list of 10 ideas your customers will respond to, click here
Marketing tools for better business growth
Marketing tools that focus on existing happy customers are the most efficient and effective way to increase sales and grow your business. One tool that is guaranteed to reach these high potential customers is Informer Messages on hold. Informer Messages are custom developed to deliver your message to your best customers who call you, and might have to wait on hold. They focus on your customers needs, and how you can help them best.
Free Business Growth Session
Want ideas about how you can increase sales to your existing customers? Call now for a Free 15-minute Discover Session, and you’ll see how effective it can be for your business. Call (800) 862-8896 today!
