Bogen Pro 16 systems are still going strong, years after they were discontinued by the manufacturer. The original Pro 16’s were manufactured in Israel and noted for being very high quality. After all these years the quality still shows, with messages on hold that sound great, and help you sound like professionals.
But even though your hardware is still working fine, that doesn’t mean that the old recording is still doing the job. In fact, “old news is no news.” Your callers have probably “tuned out” your messages because they’ve heard the same thing for so long.
The player uses an audio cassette to load the message. The actually tape only plays once and the recording is loaded onto the internal digital chip. The reason the quality stays high is because the digital recording never degrades.
Your equipment is working, but are your messages still working hard for you?
Bogen Pro 16 needs a new message
It’s time to update your messages. And the good news is that they’ll be more effective than ever, because of the unique approach we take. After all, what’s the point of giving your callers old information? Or even worse…the “generic” message that came standard with your digital player!
Make your Bogen Pro 16 more effective.
Messages on hold have always been a good idea: tell your callers about your products (or services) so they can buy them from you. That kind of advertising is called “menu board” advertising. It gets its name from the big menu boards in fast food burger restaurants that just list all their menu ideas and their prices. It’s the same in Baskin Robbins: you get a list of 31 flavors…vanilla, chocolate, strawberry, etc.
Is that all it really takes to make a sale in your industry? To your customers? For most businesses it takes more. It takes understanding your customers’ needs and demonstrating that you have a solution to their problems…their desires…their dreams. These ideas, the ones that are most important to your customers, are called their “hot buttons,” and advertising that makes use of them gets your customer’s attention better. It gives them reasons to act.
What’s on your Bogen Pro 16?
Old messages? Generic messages? Every time your phone rings it’s a call for help. Customers and prospects want to know if you can help them with their hot button issues. Are you making the most of every chance to help them? Or losing opportunities every day?
The easiest way to find out is to call for a Free Discovery Session: you’ll learn what your current on hold recordings are doing, and we can compare them to your goals. Then we’ll give you examples of how successful marketers in your industry have used their on hold advertising to accomplish more on every call, and sound more professional.
Let’s talk about new messages on hold for your Bogen Pro 16 digital player. In New York call (212) 355-6980. In Connecticut call (203) 655-3920. And nationwide call (800) 862-8896.
