Avaya Music on hold comes standard with your phone system. Some programmer thought it was a nice addition that was easy (and cheap) to add to your phones, but if you’re still using it (yes…we know you are…) it’s time to stop. Why?
Because you’re losing a great opportunity to help your customers in Connecticut, and help grow your business.
Avaya Music on hold is “so 60’s.”
That’s right. That music on hold has its roots in the 1960’s…probably before you were even born. The ideas was to “entertain” callers, and let them know that their call wasn’t “cut off.” In its early days it was innovative and entertaining. Today callers aren’t impressed and rapidly become frustrated waiting while just listening to music on hold.
Your Avaya System gives you options
Even in the 1970’s businesses began searching for music on hold options. Many used the radio, which presented its own problems such as
- staticy reception
- potential for objectionable content (“shock jocks” and disturbing news broadcasts)
- and advertising that competes with your business!
What’s the alternative?
You do have a choice: Connecticut businesses can replace the default muzak with something that your callers want, and that you want them to have: information. Statistics show that most business callers are asked to “please hold,” so my not give them information about what you do, how you do it, and what makes you different from your competition? You can do it with custom messages on hold that talk about your business.
How do you do it?
It’s easy. While it’s possible to do it yourself (just like you can design your own website or logo) it can be more efficient (and effective) to work with a professional.
Informer Messages on hold are custom written marketing messages, tailored to your business and your goals. They replace on hold music for businesses with targeted messages that help you to achieve more on every call, like helping you sound more professional and cross market your products and services. A marketing specialist will work with you to learn about your business and your customers, pinpointing their needs, and then writing your script focused achieving your goals.
Your messages will be recorded with a professional voice over talent, and mixed with licensed background music. The result? Your own broadcast quality on hold advertising. You’ll also get a custom telephone greeting recording and professional voicemail messages.
You can click here to hear samples of actual Informer Messages.
Find out more
Ready to find out more? In Connecticut call (203) 655-3920. And nationwide, call us toll free at (800) 862-8896. Or click here to email us your questions.
