In your competitive marketplace, every opportunity counts. And when your phone rings, it’s a perfect opening to start off the interaction right. Statistics show that most business telephone callers in Connecticut are asked to wait “on hold.” Whether it’s a first time caller or a loyal customer seeking your assistance, you can shape the experience. How? It’s not by making callers listen to the Avaya Default Hold Music. It’s by enhancing the experience with personalized messages that your caller will appreciate.
You’ve spent time waiting on hold. We all have. It’s boring. It’s frustrating. But it doesn’t have to be. Now you can replace your hold music with information that your caller will appreciate. Instead of listening to “dentist music” you can give your caller information that they want, and that you want them to have.
Replacing Avaya Default Hold Music
What would you like your callers to know about your business? Replacing music on hold with messages, you can share valuable information, promotions, or even highlight your brand and what makes you unique. It all starts with carefully crafted messages.
Who’s calling you?
Who is your typical caller? What are the questions that they so frequently ask? You can engage with your caller when you provide ideas that they’re interested in, and will help them. On hold recordings let you seize the opportunity to educate, entertain, and build a stronger connection with your audience.
Providing information that your callers want also communicates your commitment to their needs and satisfaction.
Where to start
Hold messages are a marketing tool, so the best place to start is with your marketing plan. What are your goals? What are your best opportunities, and most pressing challenges? That’s the kind of information that helps you develop a strategy…because when you fail to plan, you plan to fail.
A well thought out hold message showcases your professionalism, reinforces your brand identity, and personalizes the custom experience.
Small Changes. Big Results.
The music on hold on your Avaya phone system is an easily overlooked part of your customer experience, but one that can wasted time into a chance to make a lasting positive impression.
The Informer creates custom marketing messages on hold from our headquarters in Connecticut. You can find out more about how they can work for you by clicking here, or by calling us. In Connecticut call (203) 655-3920. Nationwide call (800) 862-8896.