We’re cheapest!

September 1, 2010 Price or value?  What sells? When you find yourself faced with a customer shopping for the lowest price, it’s often because they don’t recognize the value.  Price pressure is a signal that … Read more

Asking Questions…

July 26, 2010a Asking Questions… Questions are differentiators.  Your job is to help you client make the right decision: to choose you to work with.  How can you do it?  It starts with asking the … Read more

It’s All Fundamentals

April 30, 2010 It’s all in the fundamentals. “Gentlemen , this is a football.”  That’s what they say that Vince Lombardi, coach of the Green Bay Packers was said to tell his team…veterans and rookies … Read more