Value: Let it show
Do you offer value? Show them the value. Your customers don’t want features. They want value. So start with benefits. My 9-year old daughter’s entire class is excited about the new water fountain at their … Read more
Casey Hart
Business is like Politics
September 21, 2010 Retail Industry News has an interesting article this week about how business can draw parallels from, of all places, politics. Author Michael Sansolo tells a story about a politician being interviewed on … Read more
Testimonials are the best advertising
September 17, 2010 If you say something good about yourself, it’s bragging. If someone else says it, it’s got to be true. Consumers want to know what they’re buying before they buy it. They want … Read more