Casey Hart 
Marketing a pharmacy in the age of increasing competition by “big box” pharmacy corporations is tougher than ever. The challenge is that pharmacy chains can move into a neighborhood and eat away at the “neighborhood … Read more
What’s your USP (Unique Selling Proposition)? If consumers can’t tell if you’re different from your competition, they have no good reason to choose you over your competition. What’s a USP? The USP or Unique Selling … Read more
Medial Specialist Marketing Medical Specialist practices face a unique marketing challenge: as medical specialists, many of their patients only need their help one time, or possibly once in a while. Unlike Primary Care Physicians who build a … Read more