On Hold Script Tips
The best advertising accomplishes one simple goal: give the right people the right information at the right time. Does your advertising do this? Yes. An on hold script. Think about it: when your phone rings, … Read more
Casey Hart
Hot Button Marketing: If you don’t aim for the target, you miss it!
Hot Button Marketing makes your job easier. Marketing’s job is simple, whether you’re broadcasting a nationwide TV commercial, regional print ads, direct mail, or messages on hold. It can be summed up as: G: get … Read more
Concept Marketing
Concept Marketing A manufacturer in New Jersey just called me to talk about how he works with his clients, and explained “Concept Marketing” (or conceptual marketing). His product line is expensive. His clients have to … Read more