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Casey Hart

Advertising on Hold in Connecticut: Engage with Your Clients

February 24, 2025 by Casey Hart

Advertising on hold in Connecticut is one of the easiest ways to market your business to an already engaged audience—your callers. But many businesses hesitate to use it because they worry about the time and … Read more

Attracting New Clients vs. Selling More to Existing Ones

February 17, 2025 by Casey Hart

When it comes to growing your business in Connecticut, your marketing strategy usually revolves around one of two key goals: attracting new clients or selling more to your existing ones. While both objectives are vital, … Read more

Perceived Differentiation: How to Stand Out in a Crowd

February 10, 2025 by Casey Hart

You’ve got competitors everywhere you look.  So why should a customer choose you, and not one of them?  It’s more than trying to be different—it’s about being perceived as different. Perceived differentiation is the unique … Read more

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