Casey Hart

          There’s a funny idea that the best way of measuring marketing results is by asking your accountant.  Your accountant?  Accountants do bookkeeping…they count the beans, right?  Yes, but that’s important … Read more

There are lots of Auto Marketing Systems specifically built for the new car industry.  They’re slick and polished, just like you’d expect from in the auto industry.  They promise “full access to buyers,” “lots of … Read more

Planning a new product introduction is an exciting process.  That’s because behind every  product is the promise of success, the promise of growth and profit.  Old products have taken their share of investment and effort, … Read more