Casey Hart 
This article about on hold music licensing is still in development, so we have all the legalese correct. We’re not lawyers, we’re marketers. But we do know that licensing for your hold music is important, to make … Read more
Trying to attract more customers? Your results will depend on how well your marketing message communicates with consumers. The secret to effective advertising is that it’s no secret at all. Effective Advertising starts with knowing … Read more
Are you specific enough to get your customer interested in how you can help them? There’s an unwritten “rule” at a professional group I belong to: “Good Suggestions Sell.” Think about a sales opportunity…like a … Read more