When it comes to advertising effectiveness, timing can make all the difference. Your message is far more likely to be heard—and acted on—when your audience is in a receptive state. That typically happens when they have a problem to solve, a need to meet, or a desire to fulfill. If your message reaches them at that moment, it doesn’t feel like advertising—it feels like help.
Advertising Effectiveness and Receptive Moments
People Don’t Pay Attention Until They Need To
Most of us ignore advertising until something triggers our interest:
- A funny sound coming from the car
- A toothache that won’t go away
- A last-minute search for a birthday gift
That’s when your potential customer becomes receptive. They shift from passive scrolling to active searching. If your message appears in that moment—on a webpage, in a conversation, or even while they’re on hold—it’s more likely to stick.
Think About Your Own Behavior
When was the last time you really paid attention to an ad? It was probably when you were already thinking about the product or service being advertised. That’s the sweet spot where advertising feels relevant rather than intrusive.
The Best Marketing Feels Timely
Well-timed messages respect your audience’s mental bandwidth. Instead of shouting into the void, they whisper the right thing at the right time—when the listener is already halfway to taking action.
Marketing tool that can work for you
Informer Messages are built around this concept. By delivering short, helpful, targeted messages while a caller is on hold—at a moment when they’re already thinking about your business—you’re not interrupting; you’re informing. That’s why we say it’s not just “on-hold messaging.” It’s a new marketing tool that aligns perfectly with what makes advertising effective.
Curious how it would work for your business? Let’s talk. You might be just one good message away from your next sale. Find out more at (800) 862-8896 or click here to email us
