Do you know the most effective “add on sales” technique every devised? It’s been used on you, and was probably successful. You hear it every time you walk into McDonald’s. After you’ve finished placing your order, your friendly McDonald’s server simply asks “Would you like Fries with that?” And that’s it. This simple 6 word phrase is the single most successful add on sales campaign in history. It’s sold billions of dollars of delicious French fries.
Add on sales campaigns are easy.
Think about it. Your walk into a McDonald’s in downtown New York City, or Stamford, CT, or Boston. You’re grabbing a late lunch, and you’re hungry. You order a Big Mac and a soda. How can you resist that simple question: “Would you like fries with that?” We can’t! That’s because the most effective add on sales pitch delivers the right information to the right people at the right time. You could be buying bread and you’ll need the butter. You’re buying peanut butter, you’ll need the jelly. You’ve already demonstrated that you’re in “buying mode.” All your sales person has to do is remind you that you forgot something. That’s add on sales at its best.
Do you try to increase add on sales?
It only takes a few minutes, and a bit of thought. Think about your most popular products or services. Now put your self in your prospect’s place. What else will your prospect need or want whey they’re using your product? Tell them that you can help them and you’re probably doing them a favor. Case in point: You’re buying chocolate chip cookies. “Got Milk?” That’s an add on sales question at it’s best. That’s what Informer Messages on hold do. Your callers need your help. You Informer script is written to deliver the right information to the right people at the right time. So what’s your most popular product? What else will your customers need when they use it? That’s the beginning of a profitable strategy.
