Have you thought about using an Ad On Hold to increase sales? Or educate your customers about more of the best ways that you can help them? Or simply to give them interesting information?
No one likes having to wait on hold. It’s boring sitting in dead silence. It’s frustrating having to listen to computerized VoIP music. Yet businesses make their callers…their customers and best prospects…wait on hold every day. Most don’t even realize how many times they push the “hold” button, but AT&T Research shows that 69% of business telephone calls are placed on hold.
An Ad On Hold can help
Customers throughout Connecticut call you to learn if you can help them…solve their problems…find what they’re looking for. So why not make every phone call more productive by giving your callers more of what they want, and what you want them to have?
What would you like your callers to know about?
If you had the opportunity, what would you tell your potential customers? What would you like them to know about? The quality you offer? The variety? The way that you can solve their problems best? You have the opportunity with a custom message on hold.
On hold advertising, or Messages on hold are custom tailored to your best opportunities, and to your callers’ biggest questions. The reasons they call you are known as your customers “hot buttons.” That’s the best place to start developing a strategy for your script. These custom messages are better than the best hold music. Phone hold music never helps your caller, and wastes an obvious opportunity. A well planned on hold script recorded with a professional voice over makes every call more interesting, and can help you sound more professional and enhance your professional image.
Here are samples of actual Informer Messages
Medical Practice
Dentists
Homecare
Insurance Agency
What do your callers hear on hold?
Think about your telephone callers: what do they hear on hold? Silence? Dreaded music? Or interesting information and more of the best reasons to work with you? Why not call us to find out how The Informer can help your Connecticut business sound more professional and sell more on every phone call. Call today: In Stamford, Greenwich, Fairfield, and Westport call (203) 655-3920. Throughout Connecticut, and nationwide call (800) 862-8896. Or click here to email us to find out more.
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