Will Messages on hold help your business grow? Messages on hold are a Guerilla Marketing Tool. Like every marketing tactic their job is to help you sell more, and increase revenue. The most effective on hold marketing examples focus on your business, your goals, and, most importantly, your customers.
Unlike more common marketing ideas, messages on hold work “behind the scenes” so many businesses aren’t even aware of them, or what their track record is. So here’s the research.
Will messages on hold work for you?
- AT&T research found that 69% of business telephone callers are placed on “hold.” That research was confirmed by Inbound/Outbound Magazine.
- USA Today tells the sad story that, on average, we spend 15 minutes a day waiting on hold.
- Most callers won’t wait: According to AT&T 60% callers waiting in silence will hang up within 45 seconds, and 30% of them will never call back. They’re lost to the competition.
North American Telecom statistics are even worse: they say that 90% of these callers will hang up.
But there is some hope:
- Giving your callers something interesting to listen to helps: Playing music on hold will keep callers on the line 30 seconds longer than just silence. Providing interesting information retains callers up to 3 minutes.
- Callers are interested in what they hear: US West found that callers remember 40% of the information that they hear, and that
- 12% of callers actually requested the products and services they heard about.
- Bottom Line: Cellular Marketing Magazine concluded that 85% of callers prefer messages on hold over silence.
#holdhappens, whether we admit it or not.
What do your telephone callers…your customers and your best prospects…hear when they’re on hold?
- Dead silence?
- An electronic “beep beep”?
- Dentist music that came as the “default” on your phone system
- Or information that they want, and that you want them to have?
You can give your callers information about your most profitable products, your newest services, and educate them about how you’re different from your competition.
Will Messages on hold help your business? Find out what our clients have said about their Informer service by clicking here.
Questions? Click here to reach our FAQ’s. Or give us a call at (800) 862-8896. You can also email us for more answers.
