Kubota Advertising is pretty standard nationwide: a photo of a great looking piece of equipment and a few specs. That’s all you need to make the sale, right? Wrong. If you ever wonder why your sales aren’t increasing, then you’re ready put a new tool to work and fix the problem. Here’s how.
Kubota Advertising has to be more than a pretty picture.
Sure, your customers know what their problems are. They know their biggest challenges. But that’s where making the sale just begins. That’s because your potential customer has choices:
- put up with what he’s put up with for years
- look for a John Deer, Wacker Neuson, Komatsu, Case, Massey, or others
- look at the other 3, or 5 dealers in the region
- or buy a Kubota from you
With all these choices, if you’re going to sell a Kubota, you’re going to have to do more that just “take the order.”
Want to sell more? Stop selling.
Try marketing. Your customers know that they need the right tool to do the job. Your job is selling them the equipment that will help them succeed, so stop selling. Start marketing. You have more effective marketing tools right at your fingertips than ever before.
- Your website should be filled with hands-on information that your customer will benefit from. It should be a resource that will attract customers because they get something out of it.
- Social Media: that’s what your customers will see. They spend time on Facebook, Twitter and YouTube. Feature photos of your real customers doing real jobs. Feature stories of success using the equipment that you supply.
- Reviews: it’s how we call shop these days: we search online. We want to figure out what the right choice is, so we look feedback from others. Admit it or not, we all look for and trust online reviews. So invest so time making sure you dominate your competition here.
These are the three crucial steps in attracting your customer’s attention and keeping them thinking about you and your product line. But don’t forget do the job half way. Job isn’t done until the customer is happy with their purchase
Guerilla Marketing Tool that puts advertising in the right place
Kubota Advertising doesn’t work unless it delivers the right information to the right people at the right time. Marketing tools like your website and social media attract shoppers. That’s when they’re most receptive to your information. But that’s where your competition stops.
You can go further
There are lots of times that your showroom is busy. Potential customers call, and are asked to “please hold…” while they find a salesman, while you finish up on a call, or while you run to your desk to help them. So they sit there, listening to “music on hold.”
That’s a lost opportunity.
Informer Messages on hold are custom written and recorded marketing messages that your telephone callers will hear about your dealership, your brands, and how you can help solve their problems, every time they have to wait on hold. They custom designed to get your customer’s attention, and to deliver your message. They’ll start the conversations that lead to increased sales.
Here’s a sample of an actual Informer Message
Does your marketing stop too soon? Or does it keep providing the helpful information about your Kubota Tractors that your customers need to make the right choice: buying from you.
Click here to find out more about how Informer Messages on hold will help you sound like the only choice they want to make, and help you help more customers, more completely. Or call us at 800-862-8896 today.
