Valentines Marketing Ideas can help Florists in Connecticut make the most of your biggest holidays. Florists can find lots of marketing tips online, from Teleflora and FTD. The secret is that you do not have to “reinvent the wheel.” Look for ideas that have worked for other florists all over the country…they’re not your direct competition, so why not “borrow” their best inspirations?
Valentines Marketing Ideas for Florists that work for national brands might not work for you
…the opportunity to “upsell” or create “add on sales.” The national brands like Teleflora and FTD do this well: you can’t escape their order process without being asked to increase your order total. The order “process” asks customers about adding a second dozen roses and about upgrading the vase. Then you’re asked about adding chocolates, stuffed animals, or other merchandise. These upsell and add-on offers can increase the order by up to 100%.
Valentines Marketing Ideas for Florists like you
Unlike the national brands, most of your sales in your Connecticut town aren’t online. So you need different marketing strategies. One that has worked for flower shops for over 30 years is “on hold marketing.”
On hold messages don’t just help you handle the increased telephone traffic that comes with Valentine’s Day. They’re an automatic marketing tool that gives callers more of the information that they want and that you want them to have. They work any time callers are placed on hold.
Telephone calls seem to come in “waves…” None for a while, and then all at once. A flower shop like yours can’t always have enough staff free to deal with all those calls so its only natural to ask callers to “Please hold.”
You can “hold on” to more callers by giving the interesting information that they’ll be interested in. Research shows that callers listening to high quality messages will hold on longer before getting frustrated…or hanging up. So what do your callers hear on hold?
Tell callers about your Valentines marketing ideas
Tell them about promotions on larger orders or arrangements. Remind them how adding chocolates or stuffed animals will make the gift even more memorable. Increase loyalty by educating customers about the “personality” of your shop. Give them more reasons to buy in the weeks and months after Valentine’s Day. Explain why you’ll be collecting their email address. Make sure your promotions, and everything you do are professional.
There are plenty of great valentines marketing ideas for florists
So don’t feel like you have to “reinvent the wheel.” Try as many of these as you can do well:
- Flyers distributed where your best prospects, men, congregate, like men’s salons, barber shops, health or sports clubs,
- Make it personal with a handwritten note of “thanks” for buying from your shop
- Use local social media with #hashtags for your local area
- Email your list of buyers from last Valentines Day
- Eye-catching window signage
- Teaming up with other local retailers where men shop to promote your flowers
- Create easy to buy packages at low, medium, and high price points that include candy, stuffed animals and keepsakes
- Consider creating premium packages with spas, bakeries, movie theaters or restaurants.
- Don’t stop after Valentines Day: hold events, stay active on social media, email, remain visible in the community, network and cross-promote other local businesses
- Use every opportunity to connect with your customer, and never stop marketing: use your marketing messages on hold to make every minute of every contact count.
What are your favorite marketing ideas for florists? Let know and link to your website in our future blog posts.
Could marketing messages on hold work for you? You can learn how they’ve worked for other Connecticut florists by clicking here to set up a Free Discovery Session, or in Greenwich, Stamford, Norwalk and Westport simply call us at 203-655-3920. Nationwide you can reach us at 800-862-8896. Do it today and Informer Messages on hold can be working for you for this Valentine’s Day!
Infomer Messages on hold are the marketing tool for florists throughout Connecticut: Greenwich, Stamford, New Canaan, Darien, Norwalk, Westport, Southport, Fairfield, Bridgeport, Danbury, Hartford, and throughout the state.