Business Phones in New York face a huge challenge: In a city of 8 million, there are 220,000 businesses vying for their business. What’s a business owner to do? How do you stand out from the crowd? With over 6 million phones in the city, business phones still ring continuously in spite of websites, email, text and IM. When most New Yorkers can’t wait (can any New Yorker wait?) mean business, they still pick up the phone and call.
Business phones in New York have to be a marketing tool.
Today’s new business phones are VoIP. They boast more and more features every year…40…50…even 80 high tech features designed to win you over. But most are meaningless. Critique from sources from CNET to McKinsey focus on the most important of these features.
Looking for Business phones in New York? Look for these features
The top 4 features, ranked by usefulness are
- Busy Lamp: sounds pretty simple, but there are lots of reasons you do want to know if Jim in customer service is busy…like asking someone else instead of getting Jim’s voicemail.
- Call Park: again, it’s simple but it’s convenience: it makes transferring a call to the right person easier. New Yorker’s don’t put up with being transferred from one person to the next to the next…
- Hot Desking: Nobody moves from place to place like “a native New Yorker.” You’re always on the go, and now your calls can follow you, no matter what desk or meeting room you’re using
- On Hold Marketing: Opportunity knocks once. And can be gone just as quickly. Never let it pass you by.
Most Business Phones in New York come standard with all of these, right?
Well, almost. They come with a Busy Lamp. Call Park and Hot Desking are invisible features: listen when you’re getting your basic training and you’ll know how to do it.
Your Business Phones probably don’t have On Hold Marketing.
Why not? Because they come with “Default” music on hold. You’ve heard it. Too many times. Everybody seems to have the same canned music. And because effective on hold marketing must be custom planned, written, and recorded. Updating to take advantage of this month’s/season’s best opportunities take effort.
That’s why Informer Messages on hold should be on your business phones
Informer Messages deliver your message to your best customers and prospects every time they have to wait on hold. They make hold time less frustrating, and more interesting. They give your callers information that they want…and that you want them to have.
Want more valuable business phones?
Sure you do. So turn your telephone into a marketing tool. Do it with Informer Messages on hold. Click here to find out how others in your industry have profited by using Informer Messages on hold. Or, if you’re as impatient as other Manhattanites, pick up the phone and call our NYC Headquarters at 212-355-6980. If you’re not lucky enough to live in the city that never sleeps, call us toll free at 800-862-8896.