Holiday marketing ideas for Hardware stores give your store new opportunities every year. This is the season of “black Friday” that can be your busiest time of the year. Join all the fun and advertise your best ideas to attractive your customers and prospects into the store.
Today’s most successful hardwarestores know that special marketing opportunities give you more ways than ever to “get into the black” and make the year a profitable one. Your large and varied product line lends itself to surprising customers with seasonal additions like…
- Artificial (or real) Christmas Trees
- Decorative Christmas lights for the tree or outdoor lights for the house
- Indoor lights like battery operated candles for the windows
- Tree stands
- Gift items like tools, crafts kits, and homewares.
Holiday Marketing Ideas for Hardware Stores that never fail
This is the season when everyone is happier, so try some fun ideas:
- Inviting Santa? Why not? It’s a fun way to attract nearby families
- Play some Holiday Music in the store, and on your business phone system on hold
- Christmas Coupons
- Cross Promote with another business
- Change the name of a product just to keep things interesting
- Create a fun YouTube video
You’ll get better results when you use these ideas to attract more shoppers.
Examples of Holiday Marketing Ideas for Hardware Stores
Festive Window Displays are a way to attract attention from foot traffic and drivers alike.
Email newsletters are affordable and can be easy to put together: if you don’t have one, start collecting customer email addresses and send out any holiday special offers in a new way.
Instore signage has always been a reliable way to get your customers’ attention once they’re in the store. Chains like Ace and True Value have demonstrated it’s power. But shoppers see it only when they’re already in the store, so this isn’t the time to promote lower profit item or “loss leaders.” Use it wisely to highlight your more profitable product lines. This is your upsell opportunity.
Messages on hold deliver “the right message to the right people at the right time.” They give your telephone callers more ideas about how you can help them, and show them how you’ve got the solutions they’re looking for, whenever they call you. These targeted marketing messages give customers a reason to “take the next step” and either place their order, or visit your showroom.
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You can even use some of the “Holiday Marketing Ideas for Hardware Stores that never fail” with your on hold promotions: with “audio coupons,” cross promoting other businesses, or announcing holiday events. And your messages on hold can play fun holiday music in the background.
Informer Messages on hold have worked for both Ace and True Value, as well as for independent hardware stores. They work with your existing telephone system, and it’s easy to get started: tell us about your customers, and your best selling opportunities, and we’ll do the rest. Informer on hold message service includes:
- Strategy development: if you fail to plan, you plan to fail
- Target market analysis: reach the right consumers
- Script writing and revision
- Broadcast quality recording with the professional voice you choose, and licensed background music
- Digital on hold player, or formatting for your VoIP telephone system
- Proactive update assistance: we’ll give you suggestions that will show you how to maximize the value of your new marketing tool throughout the year
- Free updates of your onhold messages with any of our Full Service Plans.
Put these Holiday Marketing Ideas for Hardware Stores to use today
The Holidays come just once a year, so don’t miss out. There’s still time to join the festivities and get into the holiday spirit. You can launch your holiday messages on hold campaign right away, by calling us today, at 800-862-8896. In New York call 212-355-6980. In Connecticut call 203-655-3920. It’s the holiday season. Why not join in?
