On hold marketing gives you the edge that you’ve been looking for: with the right on hold messages, you can sound more professional and accomplish more on every phone call. It gives you the ability to reach your customers and your best prospects in completely unique new way. Most most advertising is designed to say “look at me” and get you noticed. On hold marketing says “welcome” and show your business telephone callers why they should take the next step…on the way to a sale.
On hold marketing has a special job. Up to 96% of all marketing is devoted to helping you stand out in a crowd and get you noticed. Your messages on hold comes into play when consumers are interested enough in you to want to know more. They’re probably not ready to buy, but they’re ready to listen.
Putting on hold marketing to use
Think about your business telephone callers: they’re your customers and your best prospects. They’ve taken the step to pick up the phone and call you. You can think of every phone call as “a call for help.” Now you can start giving them the help they need, even if they have to wait on hold for a while.
And #holdhappens. According to AT&T Research, up to 69% of business telephone calls are placed on hold. Think about your own experience: the last time you called a business with a question or problem, you probably had to wait in a “queue” for “the next available representative.” Or you were answered by a real person, but later asked to “please hold.” It happens in your business, too. It’s a real problem, but it can be fixed.
What are your on hold marketing goals?
The first step in developing the most success onhold messages is asking questions: about your business, your products and services, and (most importantly) your customers: how do you help them? What are their problems?
With this information, we can consider your goals, and develop a strategy to accomplish them. Don’t worry: we do it all, and its part of your Informer Service. We’ll use this information to write your script, and continue to revise it until it’s perfect. After you approve your script, our professional voice talents will record your phone messages for your system. We provide a free on hold player for your PBX phone system with our Full Service Options, or format them for your specific VoIP system.
If you help customers in different ways at different times of year, we’ll even keep your messages working hard throughout the year. You get free updates on a schedule that works best for you and your marketing plan.
Take the first step and find out about on hold marketing
Let’s set up a Strategy Session to talk about your business and your goals, and find out how telephone advertising can work for you. Click here to sign up. Or Call us to set up a Free 15-minute session at (800) 862-8896. In New York call (212) 355-6980. In Stamford or Norwalk, CT call (203) 655-3920. Your business is on the line. Call today.
