Advertising produce to restaurants, hotels, and retailers can be as tricky as keeping vegetables fresh on a hot day in July. Most efforts to advertise produce wilts in the light of day: it looks and sounds just like everyone else’s, and reaches your potential customer at the wrong time.
But ads don’t have to be disappointing like wilted lettuce. In fact, your marketing message can make the impact that you want when it’s delivered at just the right time, at “the peak of ripeness.” And it can. How?
Advertising produce when your customer is hungry for ideas
Your customers call you every day, to place orders, ask questions, and find out about shipments and upcoming crops. They’re focused on you and how you can help them succeed. That’s when they are most receptive to your message, and how you can help them best. Are you making the most of this opportunity?
When these customers call, many are asked to “please hold.” Hold time is usually spent in dead silence or listening to canned background hold music. It’s boring. It’s frustrating. Callers have been known to just hang up.
Why not make that time more interesting (and profitable) by giving customers information that they want, and that you want them to have? Informer Messages on hold are custom written marketing messages that deliver your message about your company, your quality, and the fresh crops you offer.
Advertising produce with Informer Messages
Think about it: your customer has a long shopping list. Just like in a supermarket, they’re “open to suggestion” about new arrivals and great deals. Wasted hold time is the perfect opportunity to announce your newest produce arrivals throughout the year…before the competition captures their order.
It’s also an opportunity to make every call more interesting and enjoyable: why not suggest ideas about new and interesting uses for fruits and vegetables you offer? Tell callers about interesting new additions to your produce line, and about higher profit add-ons. Informer Messages on hold can be the promotional tool that you’ve been looking for: the easiest way to reach your highest potential customers.
How to get the best results when you’re adverting produce
A legendary sales trainer once said “The easiest sale you can make is selling something extra to a satisfied customer.” Satisfied customers know and like you. They trust you. They like the service and prices you offer.
So who are you most likely to make your next sale to? A stranger? Or a satisfied customer?
You can advertise to your satisfied customer with non-threatening, interesting information in the time they now spend “on hold.” With Informer Messages on hold. The Informer is the on hold specialist, and can create an on hold script and on hold message that your customers will respond to. Great on hold messaging is the fastest way to “grow” your business. Discover this new marketing opportunity in a free 15-minute discovery session: click here for a free session, or schedule yours today by calling 800-862-8896.