Face it. Things can get busy at your office. Telephone calls get put on hold. Customers are impatient. So they get frustrated. Annoyed. They can just hang up. Why use messages on hold? Giving callers something interesting to listen to helps. They’ll wait longer. If you have good messages on hold you can make hold time less annoying.
Why use Messages on hold from The Informer?
No one likes to be “sold.” But everyone likes to buy. So Informer Messages on hold don’t just sell. They don’t give a “laundry list” of your products or services. They’re not filled with clichés about how great you are. That approach may be popular, but it doesn’t work.
Informer Messages are a marketing tool. We understand marketing.
When consumers are shopping for something, they want to make the right choice. Marketing’s job is to facilitate that choice by providing information that consumers need to make the best decision: to make the right choice, and find the right supplier: your business.
How do Informer Messages do that?
We ask better questions so we get better answers.
- We start by learning about your customers: who they are, what they need, what their goals are.
- We find out about how you can help them, and how you do that best.
- We find out about your goals, and what makes you different from your competition.
- We listen to your stories about how you help your clients when no one else can. (Click here for a sample of some of those stories. Then tell us some of your own)
Then comes the most important step: developing a first draft of a script. Your script isn’t limited to a fixed number of messages. It’s not a “set” number of words. We don’t use a “template.” We evaluate each script on its ability to help you achieve your goals.
We know that short messages work best, because attention spans are short, and because of the way your customers hear these messages. Short messages are harder to write than long messages. So it takes extra work. Your script will be made up of a series of short messages, usually on different topics or ideas. In this way your callers are more likely to hear an idea that’s right for them. We review the script a second (and often a third) time before you ever see it.
After that comes revising the script. We work with you to find new ways to improve it. Some scripts only need one or two changes. Or we may continue to revise several times.
When they’re finally perfect and working your phones, every call will be more interesting, and more productive. Why use messages on hold from The Informer? Even though they don’t “sell,” but you will sell more as you sound more professional.
Then we start all over again, because customers’ needs change, your business changes, and so does your competition. So, if you’d like, your Informer Messages on hold can change on a schedule that works best for you.
Why use messages on hold in your business?
Why should you use messages on hold? Let’s find out in a free 15-minute discovery session. Call for yours today: call 800-862-8896.