In the past two days I’ve been asked by several businesses if they could choose from a list of messages on hold to advertise their business.
There are lots of reasons to just “choose from a list” when you’re developing marketing messages. It’s faster. It’s easier. It’s faster. Whoops, I said that already. So I guess there are really just two reasons to choose from a list. Fast and easy. Or just easy.
Why not “choose from a list” of messages on hold?
Messages on hold are a marketing tool. One tool among many. I found a website that has 176 marketing tools. The top 10 include:
- Influencer Marketing
- Content marketing
- Design
- Events
- Social Media Marketing
- Websites
Would you want to choose from a list of just 10 influencers to contact? Or choose from a list of message on hold ideas that work for virtually any business? Or choose from a basic list of designs for your logo or business card or packaging? Or a list of websites you could have (even if you could customize them)?
Of course not. You’d be quick to tell me that you’re not like any other business in your industry. You’re unique. You help your clients in new and different ways. You innovate. You don’t “follow the pack.” And that’s why your clients appreciate you. (And many pay a premium price for working with you).
The first step in creating marketing that works is looking closely at what you do, how you help your clients, and how you’re different from your competition. That’s where a fresh point of view comes in. An inquiring mind.
Don’t choose from a list of messages on hold for your business!
Asking questions is simple. But asking the right questions, and actually listening to your answers is so important that it can’t be overlooked. Call us today. We won’t choose from a list of messages on hold. We start from scratch every time.
“There are always 2 choices. Two paths to take. One is easy. And it’s only reward is that it’s easy” –Unknown