September 16, 2010
Testimonials. They actually serve a double purpose. Everyone knows they’re a great advertisement. But they’re also a barometer of customer satisfaction. When you want to ask for a testimonial ask a few ‘warm up’ questions first: What are we doing that you like? How good is our customer service? How did our product perform? Are you happy with the results we’re getting? If the answers are all good, then ask “Could I ask for a testimonial so I could share your experience with others?” If your customer hesitates, go back and talk about their experience. There might be something you need to improve on…it’s an opportunity to really impress your customer, and build satisfaction and loyalty.
