Make Lemonade

September 15, 2010
They say that when life gives you lemons, make lemonade.

Every week I contact my clients to help them sell more on every call.  This week I asked one client: “What’s the #1 question on your callers’ minds?” 

His answer? “Money”
So we started talking about how he can help them save money.  We ended up with a list of 6 ways he can save his customers money. Now his customers know he has 6 ways to help them that his competition doesn’t…because they’re not talking about it.

What’s the #1 concern of your customers?  Tell them how you can help them.