Websites for dentists have one purpose: to get your phone to ring.
In his book “The 7 Habits of Highly Effective People” Steven Covey’s second habit drives it home: “Begin with the end in mind.” Habit 2 is based on envisioning the future. One of the best ways to do this, Covey says, is to envision the future you want to create.
Websites for dentists don’t always accomplish this
Websites for dentists often feature cutting edge dental practices and sharp website graphics. Some forget their purpose: getting the prospective patient to call. Phone calls lead to booking the consults. You can’t help the patient unless they come into your Hartford, CT office.
So how do you do it? A simple “call to action makes websites for dentists more effective. Provide interesting, pertinent information and then let the prospective patient know exactly what to do next: “Call us for a complimentary consult.” How many websites for dentists actually accomplish this? Does yours?
When websites for dentists work…
The phone will ring. In a busy Connecticut dental office, your staff can sometimes face too many phone calls when they’re least expected. There are some simple practices that can help them do their job better.
- Make it easy for your patients to connect with a human, or they’ll get frustrated. Automated telephone systems often make getting help too hard. Make it easy.
- Your staff’s job can be made easier with simple coaching and key phrases that will help them deliver your message, simply and clearly leading up to booking.
- What if a call comes in when you’re already talking with a patient or prospective patient? Throughout the day, your telephone callers might have to wait on hold. It happens. A helpful tool called “marketing messages on hold” can change annoying “hold” time into an informative and helpful experience. Custom written based on your patients (and your practices) goals, these messages can even start the conversations you’d like your staff to have with them.
Websites for dentists are the first step in attracting new patients…if they get the patient to take action. The next step falls to your staff. Simple training, tips included in well thought out scripts, and marketing messages on hold to “back them up,” make websites for dentists even more effective. Does your website make your phone ring? Great.
Websites for dentists work better when your office has a tool that reinforces their value.
Now accomplish more with marketing messages on hold. “Call now for a free consult”! In New York call 212-355-6980. In Connecticut, call 203-655-3920.