How carefully do you plan your advertising?
Advertising can be expensive. On Hold Messages Norwalk businesses know, can be a value. Connecticut, companies like yours hire professional advertising agencies, marketing consultants, and copywriters to make sure their investment pays off.
That makes perfect sense. But what about your on hold messages?
On Hold Messages Norwalk businesse prove their value
Your on hold messages may be the most effective and economical marketing tool you have. How? They have the opportunity to “deliver the right message to the right people at the right time.” Think about it: Everyone who calls you has demonstrated that they’re interested in how you can help them. They’ve looked at their options and picked up the telephone to contact you. All the research shows that 69% of business telephone calls are placed on hold. That’s when your on hold messages start working for you. They take boring “hold” time, and turn it into a chance to inform your caller.
Using On Hold Messages Norwalk
Here’s an example: a growing company in Norwalk faced a common problem: just about all their callers were interested in the same product, the company’s specialty. Business was steady, but growth was slow. How could the company increase interest in their other products? Using marketing messages on hold, their telephone callers heard professionally written messages that talked about the benefits of their highest profit products. The advertisements callers heard used the reputation of their most popular product to build credibility of their other products, and gave callers convincing reasons to ask about them.
Can using on hold messages work for you?
On hold messages have helped businesses educate their callers and start profitable conversations. Here are additional examples:
- The Norwalk Dentist who increased inquires for “add on” services like Invisalign and Zoom Whitening just by using on hold messages
- The Personal Injury Attorney who got more “word of mouth” referrals in the Norwalk community because his clients knew about more of his specialties from listening to his on hold advertising.
- The Commercial Realtor who landed property owners by with on hold marketing by explaining how they’d actively approach new tenants for their commercial and industrial buildings
Are these the kinds of results you’re looking for? Using targeted on hold messages, you can deliver convincing information that tells callers more about how you can help them, and helps you sell more on every call.
What’s your plan in grow your business this year? Call for a free 15-Minute Possibilities Session to see if on hold messages can help you achieve more of your goals. For On hold messages Norwalk businesses can call 203-655-3920. Nationwide call 800-862-8896.