When a Bridgeport Law firm got a new phone system, the owner of the law firm decided that he was interested in not only receiving telephone calls, but communicating more effectively. The law firm is well known for successfully building personal injury cases for their clients. But they had extensive knowledge and experience in other legal specialty fields: they wanted to promote the expertise of their team of 8 lawyers and paralegals in matrimonial law, from simple to complex contested divorces, contested custody matters, wills and trusts.
Law Firm Marketing
The law firm’s phones were busy every day, mainly from the Bridgeport CT community, but also helps clients that stretch from Norwalk to New Haven, along the Connecticut coast.
The challenge was to find the most effective ways to promote their expertise in these specialties. Purchasing a new VoIP phone system was the catalyst for change.
Building credibility: the first step in Law Firm Marketing
The VoIP phone system came pre-programmed with free music on hold. We’ve all heard VoIP music: it’s usually computer generated, repetitive, and mesmerizing (you get exactly what you pay for!). It does not build credibility. The lawyer knew that many of his phone callers would be placed on hold every day, and wanted a law firm marketing tool that would sound more professional and educate clients about more of the firm’s specialties.
Using messages on hold to enhance his law firm marketing
The answer was simple: replace the annoying VoIP music on hold with professional marketing messages that informed callers about additional ways he could help them. From past experience the lawyer knew that most of his new cases were helping past clients in new ways.
Law firm marketing made easy
A busy lawyer, trained to draw up contracts and win in court doesn’t usually have the time or inclination to create marketing messages. He was referred to Informer Messages on hold because
- Our experience and success with law firm marketing
- We develop the strategy to help you achieve your goals
- We write the script that gets your message across to your callers
- You’ll sound more professional, like a leading law firm
The result? We’ve provided an innovative law firm marketing tool over 2 years. Their clients know more, and ask for help with problems they didn’t know the firm specialized in.
Lawyers don’t have time (or desire) to be salesmen. But with Informer Messages on hold, law firm marketing can work for you to help grow your practice. For a Free Confidential Consultation, in Bridgeport, Connecticut, and throughout Fairfield County, CT, call (203) 655-3920.
Or nationwide, call (800) 862-8896.