Real Estate Marketing Ideas That Work
Real Estate Agencies seem to face more competition every day, both online and offline. National brands, online powerhouses, FSBO, and new entrants into the market…they all add up to more agencies and more agents competing for the same listings and buyers everyday.
Today’s most popular real estate marketing ideas…from social media to direct mail, Zillow to email blasts…all have the same goal: to get the client to call you. It’s the 1:1 connection that wins clients.
What happens when the phone rings at your company? Research shows that 69% of your callers…your clients and prospects…are asked to “please hold.” When you ask a caller to “hold” you not only lose an opportunity, you can lose the caller.
Informer Messages on hold are the Real Estate Marketing tool that puts lost hold time to use: educating your client, telling them about your unique capabilities, and how you’re different from the competition. Informer Messages help you win more clients, and sound more professional.
Most Real Estate Marketing Ideas Don’t…
..reach your client when they’re ready to be reached. Emails or direct mail or billboards…they’re all trying to interrupt us…to get us to “look at me!” Informer Messages welcome your client when they want your help enough to call you. That’s what most real estate marketing ideas fail to do.
Informer Messages on hold work. Here’s what one client said:
You guys are so amazing. You tell us what you can do, and you do it. It’s there when you say it will be and it works. Thank you so much!
LO, Prudential Douglas Elliman Real Estate
Do your real estate marketing ideas make you feel this way?
Start more of the conversations you want to have. Call to schedule a Free 15-minute Discovery Session to find out how Informer Messages can be one of your most effective Real Estate Marketing Ideas for 2017, call (800) 862-8896.