When a Medical Supplies Company in England opened their first United States distributor in Southport, NC, they had enough experience to know that an organized and professional marketing plan was needed to break into the market. In addition to an attractive new website, SEO and SEM, advertising and editorial support in medical journals, they decided that their experience with messages on hold in their home market would be a valuable asset for their North Carolina office. Their products were a new advance in their field, and they wanted to use every tool, including messages on hold, to educate buyers at hospitals and large specialized treatment clinics.
Using Messages on hold North Carolina Distributor sells more
The company’s marketing plan was devised to be effective at every step of the process, from initial introduction with research and advertising, to the messages on hold that would help with the final sale. The marketing budget was not large, so every dollar spent had to be a good investment. From their experience, they knew that messages on hold would help them increase their “close” rate. The information in their messages on hold was based on their research and success in their home market.
The Messages on hold script
The strategy for the messages on hold script was to:
- introduce and promote the product’s unique features
- show the cost savings (in initial outlay, and upkeep) the product could offer
- focus on the “hot buttons” or key problems that the product could solve
Messages on hold North Carolina Business’s secret weapon
The well planned marketing program, rolled out on a carefully crafted schedule resulted in telephone inquires from around the country. There were plenty of times that the small sales team (of just two) had more calls than they could handle. When their automated answering system answered the call and put it in the “queue” or when a sales rep had to place a caller on hold, the time was valuable to both the caller and the company, with their Informer Messages on hold educating potential customers and reinforcing the value of the new product.
Can Messages on hold help your North Carolina business?
Can your business benefit from this kind of a marketing tool, that works for even the smallest offices? Call for a Free 15 Minute Discovery Session about messages on hold, today. In North Carolina, and nationwide, call toll free 800-862-8896.