Marketing Physical Therapy more effectively.
Every physical therapy (PT) practice, new or a long-established one faces a challenge: marketing physical therapy services is imperative. Survival and growth depend on getting the word out about your Connecticut practice, so you can obtain new patients. Unfortunately, the days of getting a steady flow of patients from physician referrals are past as referrals decrease due to increased patient co-pays and deductibles. Plus, today, patients are doing more research to find the right solution to their treatment needs rather than relying on the doctor’s advice.
Marketing Physical Therapy Means Communication and Education
When potential patients in CT begin looking for a physical therapist, they need to know that they’re making the right decision in selecting your practice. So not only do you have to provide the right therapy solutions, but you also need to be a good communicator and educator. Some questions potential patients may need answered are:
- What exactly does a physical therapist do?
- Why do I need physical therapy?
- What solutions do you offer?
- What problems does PT resolve?
- What are the benefits of physical therapy? How will it improve my everyday life?
- What happens during PT?
- How long will it take?
- How much will it cost?
Build Word of Mouth with Marketing Physical Therapy
When marketing physical therapy, you give potential patients the information they need. With the right knowledge, patients can make an informed decision about their healthcare, and this will make a big difference in their lives. Once the patient gets better, they’ll want to spread the word about your practice to friends and family. This word of mouth marketing is a great way to get new patient referrals. In fact, 90% of patients say a positive recommendation from friends and family influenced their decision in selecting a PT provider.
Informer Messages Start Patient Conversations
Marketing Physical therapy depends on great communications. One communication tool physical therapy practices in Connecticut and New York have used effectively is Informer Messages On Hold. When individuals call your practice, they often have to wait on hold. Instead of sitting in silence or listening to “someone else’s favorite radio station,” your callers can listen to specially developed marketing messages that educate them about your practice. To learn how Informer Messages can help in marketing physical therapy for your Connecticut practice by providing potential patients with the information they need, contact us at 203-655-3920. During your free 15-minute strategy session, we’ll talk about your practice and identify the information that will help your patients. It’s the key to marketing physical therapy, and, ultimately, increase your bottom line.